A good online marketing strategy has to include long term traffic as well as short term traffic. Short term traffic (immediate traffic) is created through social engagements or through paid advertising. Sure paid ads gets you some quick leads. But what happens when you stop paying?
Internet marketing has been around for a long time. Actually, internet marketing has probably been around as long as the internet has been around. It has been known by many names. Internet marketing, digital marketing, online marketing, and maybe a few other names.