A lot of people think that when they get started in real estate investing that they have to build all these online assets. They think they have to go out and they have to build a website. They have to build their social media platforms. Get their Facebook set up, their LinkedIn profile, get all of their logos designed properly.
You don’t really need any online presence to be able to do transactions in real estate investing.
In fact, all you really need to do is run ads. All you need is a Facebook Page and you can start running Facebook ads right away. Or you can even just start going and posting inquiries on the for sale by owner sites. Like, for example, Craigslist or Zillow or any of those places. Or you can even talk to a Realtor directly.
What the website will do for you though, is it will help build some credibility, especially if you’re new to real estate investing.
Tour website should be a simple one- to three-page website that you can set up and that you can put out there for people to see who you are.
Obviously, you want it so have some pictures of yourself. If you’ve done any transactions and you can get any testimonials, you can put those on the site. If there’s properties that you are selling, or that you’ve recently transacted. You can put examples of other properties there.
It definitely won’t be a site where you’re going to be doing a lot of transactions. Again, most of the activity is going to be forced by you. It’s going to be from advertising.
Sure. You can send people directly to your site, but if you’re sending them to your site, never send people through an advertisement to your homepage that won’t convert. You want to send people to a landing page, which could be a page on your site as long as it’s designed to convert and it’s usually hidden.
That means there’s no way to get to other pages through any menus. Or it could be a page or a separate hosted landing page altogether.
Websites are funny things. When most people think of a website, they think of someplace where you go and you get a Home Page and the About You and maybe something about the business we’re in or something like that.
But a website could be a single page website in the case of a landing page.
What you don’t want is you don’t want people that you’re trying to get their property from, for example, a motivated seller, going to your site and seeing your ads about how you’re going to make these investors all kinds of money. And then they get upset because now they think that you’re taking advantage of them when really all you’re doing is a transaction, which requires you to make money for both you and your investor.
So, it’s important to have a website from a branding perspective, and you want to keep it generic enough that you’re not going to upset both sides of the party or either side of the party. But at the same time, you want to be specific enough that people know that you’re in the lease option business, that you’re in the wholesaling business, that you’re in the buy, rent and hold business.
So, build a website and you can go to Fiverr and you get one built for like $100 for the kinds of website you need to get started with. I see people all the time, they get all these IDX interfaces if they’re realtor and they add all these features on their site.
I’ve seen people pay upwards of $5,000 for a website and then they don’t have any money left to the market, meaning they don’t have any money to run any Facebook ads to drive traffic to those websites. Don’t do this.
So, it is important to have an autoresponder to do your email marketing campaign.
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